Marketing Idiots

This goes out to all those idiots who call themselves Marketing & Brand Managers and do not know a sheeet about Search Engine Marketing.

Search Engine Marketing professionals, commonly known as SEM guys or as one Mr. John calls them Sex - Search Engine Experts, are a rare breed mostly found staring into their computer screens, analysing and super analysing the slightest peak or fall in the cost of their campaign. A rise and fall of a rupee or half gives them sleepless nights and anxiety attacks. No, they're not geeks, I repeat they're not geeks. They're just overtly passionate about their work.

SEM falls into the purview of Performance based Marketing wherein you can track the ROI on your marketing efforts. They work on the 'Pull Strategy', wherein a marketer only spends his hard earned money on customers who want to know about his product and not on some random jerk who'll flip channels when his ad shows on television.

With internet industry growing at phenomenol rates in India, its high time marketers here realised how to effectively conduct their business online and promote the same in a cost effective way. Gone are the days when a marketer printed an advertisement in the top-daily newspaper leading to huge amounts of media wastage and disinterested eyeballs. Today the online customer base can be precisely targeted, with customised communication and accurately determine the feasibility, reach and effectiveness of the marketing campaign.

SEM uses a combination of precisely targeted keywords and highly customised text ads to communicate to their target audience while they are searching for product-specific info on a search engine (like Google, Yahoo, Altavista etc.) Considering the fact that search engines like Google have become windows to the internet for a layman, targeted advertising on a media platform like that is the answer to every marketer's prayers.

To know more about the opportunities in this industry and how you can as a marketer cash in on this revolution, leave a comment with your email address. I'll be glad to answer any related questions.